My Experience

Professional Experience

2060 Digital

April, 2024 - December, 2024

Developed the company’s first Communications Strategy, leveraging employee feedback to set clear and measurable goals
Oversaw and managed critical communications including newsletters, intranet content, social media, and team huddles

2060 Digital

August, 2019 - April, 2014

Led Social Media Department operations, managing a team of 20+ across all U.S. markets and clients.
Implemented new processes to enhance operational efficiency, resulting in over 100% productivity improvement for integrated team members within one year.
Launched products and services, driving annual revenue to exceed $25M by 2023.
Created a new influencer marketing product, achieving a 77% revenue increase in the first year.
Developed strategic plans for paid, organic, and influencer marketing for key accounts.

2060 Digital

January, 2014 - August, 2019

Executed social media strategies for 30+ clients simultaneously, directly managing $1.5M in annual revenue with an average ROAS of 4.45 for e-commerce.
Designed training materials and led onboarding for junior team members.

Developed social media strategies for 20+ clients, quickly promoted to the first Lead Social Media Strategist position.

2060 Digital

July, 2013 - January, 2014

Music and Event Management, Inc.

March, 2009 - July, 2013

Executed traditional and digital marketing for venues and events, managing digital marketing strategy and budgets.
Established the company’s first social media strategy and playbook.
Coordinated on-site media and events, collaborating with partners and clients for successful execution.

Google Ads Display

Meta Media Buying Professional

LinkedIn Certified Marketing Insider

Google Ads Search

Meta Performance Marketing Specialist

Snapchat Essentials

University of Phoenix

University of Tennessee